In the era of social media, making your Facebook posts shareable is crucial for maximizing reach and engagement. Whether you’re a business looking to promote a product or an individual sharing personal content, ensuring your posts are easily shareable on mobile and computer platforms can significantly impact their visibility.

Facebook is a diverse platform where users engage with content in various ways depending on their device. Understanding how to optimize your posts for mobile and computer users is essential for achieving the broadest reach possible.

Overview: What Makes a Facebook Post Shareable?

Creating a Facebook post that resonates with users and prompts them to share it involves several key elements. Shareable posts are not just about attracting attention; they must also engage users to encourage them to spread the content to their networks. Here’s a deeper dive into the factors that contribute to a post’s shareability:

1. Content Quality

Content quality is the cornerstone of a shareable post. High-quality content stands out amidst the sea of posts on Facebook. To ensure your content is top-notch:

• Relevance: Share timely content that aligns with current trends or issues that matter to your audience. Posts related to popular events, trending topics, or seasonal themes are more likely to be shared.
• Value: Provide value to your audience. Whether through informative articles, helpful tips, or entertaining stories, your content should offer something beneficial or enjoyable.
• Originality: Unique and original content catches the eye more effectively than recycled or generic material.

2. Visual Appeal

Visual appeal significantly impacts how a post is perceived and shared. People are naturally drawn to visually engaging content. Here’s how to enhance the visual aspects of your post:

• High-Resolution Images: Use clear, high-resolution images that are well-composed and relevant to your content. Avoid pixelated or blurry photos.
• Engaging Videos: Videos are highly engaging and generate more shares. Ensure your videos are well-edited, concise, and relevant. Consider adding subtitles for better accessibility and to capture attention even when users are scrolling with the sound off.
• Eye-Catching Graphics: Infographics, memes, and other graphics should be visually appealing and easily understood. Use vibrant colors and clear fonts to make your graphics stand out.

3. Relevance to Audience

Relevance is crucial for shareability. A post that resonates with your audience’s interests and needs will likely be shared. To ensure your content is relevant:

• Know Your Audience: Understand your audience’s demographics, interests, and preferences.
• Trend Integration: Integrate current trends or popular themes into your posts. This could be related to pop culture, industry news, or viral challenges.
• Local and Personal Touch: Incorporate local or personal elements that resonate with your audience’s experiences or community. This could include local events, regional issues, or personal anecdotes.

4. Call to Action

A call to action (CTA) encourages users to take specific actions, such as sharing the post. Effective CTAs can drive engagement and increase shareability:

• Direct Requests: Use clear and compelling language to encourage sharing. Phrases like “Share this with your friends!” or “Tag someone who would love this!” can prompt users to spread the content.
• Incentives: Offer incentives for sharing, such as discounts, freebies, or entry into a contest. Incentives can motivate users to share your post with their networks.

5. Optimization for Mobile and Computer

Optimization for different devices ensures that your post looks and functions well across platforms. This includes:

• Mobile Optimization: This means using images that fit well on smaller screens, keeping text concise, and making links and buttons easy to click.
• Computer Optimization: For users on desktops or laptops, ensure that your post is visually appealing on larger screens. This includes using high-resolution images and videos and formatting text for readability.

6. Timing and Frequency

The timing and frequency of your posts can impact their shareability.

• Optimal Posting Times: Research and experiment with different times of the day to find when your audience is most engaged. Use Facebook Insights to analyze past performance and adjust your posting schedule accordingly.
• Consistent Posting: Maintain a regular posting schedule to keep your audience engaged and aware of your content.

7. Engagement and Interaction

Engagement with your audience enhances shareability by creating a sense of community and connection:

• Respond to Comments: Engage with users who comment on your posts. Responding to comments and questions can encourage further interaction and make users more likely to share your content.
• Foster Community: Create posts that invite discussion and interaction. Ask questions, seek opinions, or encourage users to share their experiences related to the topic.

8. Analytics and Feedback

Analytics and feedback help refine your strategy and improve shareability over time:

• Monitor Performance: Use Facebook Insights and other analytics tools to track the performance of your posts. Analyze shares, likes, comments, and reach metrics to understand what resonates with your audience.
• Gather Feedback: Solicit feedback from your audience to learn what they enjoy and find valuable. This can provide insights into how to craft more shareable content in the future.

Tables for Shareability: A Quick Reference

Table 1: Recommended Image Sizes

Platform	Recommended Size	Aspect Ratio	Notes
Facebook	1200 x 630 pixels	1.91:1	It is ideal for link sharing and image posting.
Instagram	1080 x 1080 pixels	1:1	For square images.
Twitter	1200 x 675 pixels	16:9	Best for landscape images.

Table 2: Mobile vs. Computer Text Length

Device	Recommended Text Length	Notes
Mobile	125-150 characters	Short and to the point.
Computer	Up to 300 characters	It can be slightly longer and have more detail.

Table 3: Optimal Post Times

Day	Best Time for Posting	Notes
Monday	9 AM – 11 AM	High engagement as people start their week.
Wednesday	12 PM – 2 PM	Mid-week peak in social media activity.
Friday	3 PM – 5 PM	Pre-weekend engagement spike.

Tips for Testing and Analyzing Shareability

Effectively testing and analyzing the shareability of your Facebook posts is crucial for optimizing your content strategy. Here’s a detailed look at various methods and tools to help you test and analyze your posts.

1. Use Facebook Insights

• Analyze Post Performance: Check metrics like reach, engagement, and shares. High engagement and share numbers indicate content that resonates with your audience.
• Review Demographics: Examine age, gender, and location demographics to understand who is engaging with your posts.
• Track Post Types: Compare different post types (e.g., images, videos, links) to see which perform best.

How to Access Facebook Insights:

1. Go to your Facebook Page.
2. Click on “Insights” in the top menu.
3. Review the various sections, such as “Posts” and “Reach,” to gain insights into your content’s performance.

2. A/B Testing

Here’s how to conduct practical A/B tests:

• Define Variables: Test one variable simultaneously (e.g., image vs. video, different headlines) to understand its impact.
• Create Variations: Develop different versions of your post with the variable you want to test.
• Measure Results: Analyze engagement rate, shares, and click-through rates to determine which version performs best.

Example of A/B Testing:

• Post A: An image post with a straightforward headline.
• Post B: A video post with a catchy headline.

After running both posts, compare their performance to see which format or headline drives more shares.

3. Monitor Engagement Metrics

Engagement metrics are critical indicators of how well your posts connect with your audience. Key metrics to monitor include:

• Likes: The number of likes can indicate general content approval.
• Comments: Comments provide qualitative feedback and reveal your audience’s thoughts about your post.
• Shares: The number of shares directly reflects how often users spread your content to their networks.

Tools for Monitoring Engagement:

• Facebook Page Insights: Provides detailed analytics on likes, comments, and shares.
• Social Media Management Tools: Hootsuite or Buffer offer additional insights and tracking features.

4. Use Social Listening Tools

• Identify Trends: See what people say about your posts and identify emerging trends or common themes.
• Measure Sentiment: Gauge the sentiment of comments and mentions to understand how your content is perceived.

Popular Social Listening Tools:

• Hootsuite Insights: Offers real-time social listening and analytics.
• Brandwatch: Provides deep insights into social media conversations and trends.

5. Conduct Surveys and Polls

Direct feedback from your audience can offer insights into what they like and dislike about your posts. Use surveys and polls to gather this feedback:

• Create Polls: Post simple polls asking your audience what content they prefer.
• Conduct Surveys: Use tools like SurveyMonkey or Google Forms to collect detailed feedback.

Example Poll Questions:

• “What type of content do you enjoy the most: videos, images, or articles?”
• “How often do you share posts from this page?”

6. Analyze Competitor Posts

Studying your competitors can provide insights into what works in your industry. Look at:

• Content Types: What types of posts are your competitors sharing? Are they using more images, videos, or links?
• Engagement Rates: How are their posts performing regarding likes, shares, and comments?
• Post Timing: What times are they posting? Do certain times correlate with higher engagement?

Tools for Competitor Analysis:

• Social Media Analytics Platforms: Tools like Sprout Social and Rival IQ can provide competitor insights.
• Manual Analysis: Review competitors’ pages directly and take note of their top-performing posts.

7. Evaluate Post Timing and Frequency

• Optimal Posting Times: Post when your audience is most active. Refer to Table 3 for recommended posting times.
• Frequency: Maintain a consistent posting schedule without overwhelming your audience. Test different frequencies to find the optimal balance.

Tools for Scheduling and Timing:

• Facebook’s Scheduling Tool: Allows you to schedule posts and analyze their performance.
• Third-Party Scheduling Tools: Buffer and Hootsuite offer advanced scheduling features and analytics.

8. Experiment with Different Formats

Different formats can influence shareability. Experiment with:

• Carousel Posts: Allow users to swipe through multiple images or videos.
• Live Videos: Engage viewers in real-time and encourage immediate sharing.
• Stories: Utilize Facebook Stories for ephemeral content that can boost engagement.

Examples of Formats:

• Carousel Post: Showcase multiple products or features in a single post.
• Live Video: Host a live Q&A or event to drive real-time engagement.

9. Review and Adapt Based on Performance

Review your posts’ performance regularly and adapt your strategy based on your learning. Use your testing and analysis insights to refine your approach and continuously improve shareability.

• Track Trends: Monitor how changes in your strategy impact performance over time.
• Adjust Content: Make data-driven adjustments to your content based on feedback and engagement metrics.

Testing and analyzing shareability is an ongoing process that involves understanding your audience, experimenting with different content strategies, and leveraging data to inform your decisions. By using tools like Facebook Insights, conducting A/B tests, and monitoring engagement metrics, you can gain valuable insights into what makes your posts shareable. Regularly reviewing and adapting your approach based on performance will help you create content that resonates with your audience and maximizes your reach on both mobile and computer platforms.

With these tips and strategies, you’ll be well-equipped to enhance the shareability of your Facebook posts and achieve greater engagement across all devices.

Conclusion

Making your Facebook posts shareable on mobile and computer devices requires a combination of high-quality content, visual appeal, and proper optimization. Focusing on content quality, relevance, and user experience on different devices can enhance the shareability of your posts and maximize their reach. Use the provided tables as a quick reference for optimizing image sizes, text lengths, and posting times to ensure your content resonates with your audience across all platforms.

By implementing these strategies, you’ll be well on your way to creating Facebook posts that engage your audience and encourage them to share, amplifying your content’s reach and impact.